“ Each year, advertising and design magazines and professional organizations hold contests for “new media design” judged by the winners of last year’s competitions. That they call it “new media design” tells them nothing and you and me everything. Although there are exceptions, for the most part the creators of winning entries see the web as a vehicle for advertising and marketing campaigns in which the user passively experiences Flash and video content. For the active user, there is gaming—but what you and I think of as active web use is limited to clicking a “Digg this page” button. The winning sites look fabulous as screen shots in glossy design annuals. When the winners become judges, they reward work like their own. Thus sites that behave like TV and look good between covers continue to be created, and a generation of clients and art directors thinks that stuff is the cream of web design.
A List Apart: Articles: Understanding Web Design
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On the Internet nobody knows you have a tumblelog.